European motorsafety Campaign Lucky 13

Lucky 13, designed and produced by Studio Noord from Amsterdam  will explain with his clumsy behaviour what to look out for when we ride our scooter or motorcycle. The objective of this safety campaign is to make riders aware, in an entertaining way, of the risks coming from the roadway itself. 
 

ACEM, the Motorcycle Industry in Europe, has chosen a cartoon character to pinpoint the potential risks related to the infrastructure. 

The campaign features 13 episodes released on a monthly basis. Each issue focuses on a particular risk factor giving tips and recommendations to riders on how to best tackle these.

The cartoons are translated in 12 languases and distributed in over 14 countries.

 

Copyrights on the cartoons are reserved by Studio Noord. If you're interested in using the cartoons in publications in magazines, on websites or otherwise, a written permission by Studio Noord  is required beforehand. Please feel free to contact us regarding such subjects. 

Metal and paint surfaces

Metal and paint surfaces

Central Islands

Central Islands

Bends

Bends

Winter and ice treatments

Winter and ice treatments

Nighttime Hazards

Nighttime Hazards

Road surfaces

Road surfaces

Decreasing radius bends

Decreasing radius bends

Dealing with surface debris

Dealing with surface debris

Traffic calming measures

Traffic calming measures

Junction problems

Junction problems

Hazards along the roadway

Hazards along the roadway

Damaged roadsurfaces

Damaged roadsurfaces

Diesel and liquid spills

Diesel and liquid spills

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Studio Noord |
Animatiestudio Amsterdam

 

De Bonte Zwaan

Haparandadam 7

1013 AK Amsterdam

Telefoon: +31 (0)20-6815584 
Mail: contact@studionoord.nl

KvK-Amsterdam: 34205838